Jobs in Social Media Advertising

Now that you have social media advertising skills under your belt, let’s look at what you can do with these skills in the marketplace. As you learned, paid social media ads are a key component of your digital marketing strategy. People who can plan, create, and implement social media ads are in high demand. Some social media advertising jobs are more junior and some more senior. There are jobs that are super focused on only social media advertising and jobs that include social media advertising as one of several marketing tasks.

Here are common titles of these jobs:

• Facebook Ads Manager
• Digital Media Planner
• Digital Media Buyer
• Paid social media manager
• Paid media specialist manager
• Paid social media marketer
• Online marketing manager - paid social
• Paid media manager

Social media advertising jobs pay well. The average salary is around $70,000/year.

How do you find people who want your new skills?

You search for them! You can use the broad terms like “social media advertising jobs” or “social media advertising careers”. You can also be more focused in your search and use the social media advertising job titles we covered. Be sure to include your location to find a job that is near you.

Responsibilities of a social media advertiser typically include:

• Assist in development of building paid social media plans including audience targeting and segmentation, messaging, flighting, and budgeting
• Hands-on bidding optimization to grow the business and hit ROI targets
• Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding
• Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions.
• Stay up-to-date with best practices and strategies in paid social media and develop strong working relationships with social vendors

The experience desired for social advertising candidates typically includes:

• Proficient in Excel and strong PowerPoint/presentation skills
• Familiarity with social listening and measurement tools
• Power user of Facebook Ads Manager, Power Editor, and Analytics
• Affinity and experience working with large data sets, marketing data analysis, and data access and reporting technologies like Tableau or SQL
• Demonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills.